Why the Location of Your DNS Matters as a Domainer

Understanding the Impact of DNS on Domain Name Sales and Choosing the Right Destination for Maximizing Profits as a Domainer.

where you point your dns is where the sales happen most of the time so it is important to choose your landing page wisely

As a domainer, you likely know the importance of having a valuable domain name in your portfolio. However, what you may not realize is that the location where your domain name points can significantly impact its sales potential. Whether your domain name is pointed to a marketplace landing page or your own landing page, choosing the right destination for your DNS can make all the difference in maximizing your profits.

Before we delve deeper into why the location of your DNS matters, let’s first define what a DNS is. A DNS, or Domain Name System, is essentially the “address book” of the internet. It translates human-readable domain names, such as www.example.com, into machine-readable IP addresses, such as, which computers use to connect to websites. When you purchase a domain name, you are essentially buying the rights to use that specific domain name in your DNS, and you can choose where that domain name points.

One option for pointing your domain name is to a marketplace landing page, such as Sedo or GoDaddy Auctions. These landing pages allow you to list your domain name for sale and potentially reach a larger audience of potential buyers. However, there are some downsides to using marketplace landing pages. First and foremost, your domain name is listed alongside potentially thousands of others, making it more challenging to stand out from the crowd. Additionally, marketplace landing pages typically charge fees for listing your domain name, and these fees can eat into your profits if your domain name does not sell quickly.

Another option for pointing your domain name is to your own landing page. This landing page can be customized to showcase your domain name and highlight its potential value to buyers. Additionally, by driving traffic directly to your own landing page, you can potentially avoid paying fees to a third-party marketplace. However, creating your own landing page requires additional effort and investment, and you may not have the same level of reach as you would through a larger marketplace.

So, which option is best for your domain name? The answer depends on a variety of factors, including the value of your domain name, the potential audience of buyers, and your own personal preferences. However, one thing is certain: no matter where your domain name points, you need to be careful about where you are directing your DNS.

For example, if you decide to create your own landing page, you need to ensure that your landing page is both functional and attractive. A poorly designed landing page may turn off potential buyers and reduce the chances of a sale. Additionally, you need to make sure that your landing page is optimized for search engines, so that potential buyers can find your domain name when searching for relevant keywords.

Similarly, if you choose to use a marketplace landing page, you need to be careful about which marketplace you use. Some marketplaces are more reputable than others, and you want to make sure that you are not associating your domain name with a potentially shady operation. Additionally, you need to be aware of any fees associated with the marketplace, so that you can factor those into your pricing strategy.

Also, the location of your DNS is just one of many factors that can impact the sales potential of your domain name. Other factors, such as the quality of your domain name, the timing of your sale, and the overall demand for your niche, are also crucial. However, by understanding the importance of your DNS and carefully choosing where you point it, you can maximize your chances of a successful sale.

As a domainer, it is very important to be aware of where your domain name points, and to choose the location that best aligns with your sales strategy. Whether you opt for a marketplace landing page or your own landing page, make sure that your destination is optimized for potential buyers and is aligned with your overall goals. By being diligent and strategic in your approach to DNS, you can increase the value of your domain name portfolio and maximize your profits.

Now, some questions for our readers: Have you ever sold a domain name? If so, where did you choose to point your DNS, and why did you make that decision?

Alternatively, if you haven’t sold a domain name yet, what factors would you consider when deciding where to point your DNS?

Let’s continue the conversation in the comments below.

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